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	<title>ToTheOtherSide &#187; tendances</title>
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		<title>leWeb08, summary</title>
		<link>http://www.totheotherside.fr/2008/12/leweb08-summary/</link>
		<comments>http://www.totheotherside.fr/2008/12/leweb08-summary/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 07:15:06 +0000</pubDate>
		<dc:creator>julien</dc:creator>
				<category><![CDATA[web]]></category>
		<category><![CDATA[leWeb]]></category>
		<category><![CDATA[tendances]]></category>

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		<description><![CDATA[Sorry to only put it in English but as I am out of time and as I  wanted to share my reflexions, here are what I keep in mind about leWeb08 at Paris&#8230;
Trends :

social network are definitly here
video search is established and the leaders are emerging
brands want to fully communicate using social networks and [...]]]></description>
			<content:encoded><![CDATA[<p>Sorry to only put it in English but as I am out of time and as I  wanted to share my reflexions, here are what I keep in mind about leWeb08 at Paris&#8230;</p>
<p>Trends :</p>
<ul>
<li>social network are definitly here</li>
<li>video search is established and the leaders are emerging</li>
<li>brands want to fully communicate using social networks and understood these new aspects</li>
<li>mobile social network is a huge opportunity along with</li>
<li>geo-localisation</li>
</ul>
<p>Entrepreneurship :</p>
<ul>
<li>huge gap between two mentalities spread across Europe in US :</li>
</ul>
<ol>
<li>85% : clear business model to establish to see how profitable you are</li>
<li>15% : as Google, YouTube and Facebook a new one can emerge without a clear business model established but with the time, it will figure it out</li>
</ol>
<ul>
<li>take the crisis as an opportunity</li>
</ul>
<p>Thanks for whose you help me&#8230; And if I have more time I will detail more these different aspects</p>
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